From topwater screamers to soft glide baits, these five new Berkley bass lures for 2025 bring cutting-edge design and serious ...

It's here! The Peeper Frog top water lure! This hand-crafted frog has internal rattles, with the hook right at the head for ...

As an angler, have you ever had an idea on how to improve, or create a new fishing lure, one that you’re sure is a breakthrough and that’s never been thought of before? My grandfather’s tackle box was ...

Last week I saw come to fruition an effort which has been in the works since 2021. Bottom line: I brought a new fishing lure, called the White Tornado, to market. Being an entrepreneurial and ...

Forward facing sonar (FFS) is the bass fishing world’s latest innovation, and it’s surrounded by controversy. While some anglers have accepted that the future is here, others lag behind wishing for a ...

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › To say I’m excited about forward-facing sonar lures would be an understatement. Earlier ...

Cole & Jay test a brand-new lure that’s completely changing the fishing game. Found Footage ‘Savageland' Should Be Mandatory ...

Looking for the best crankbait rod in 2025? Our Trika CBR review covers action, sensitivity, casting performance, and which ...

NEW YORK — The bright green potion cooked for 8 minutes in the microwave. During this time, Josh Wool, a professional photographer and amateur fisherman who makes homemade fishing lures out of his ...

As you read this column about fishing, my wife, son and friend from Kalispell will be on our way to Northern Manitoba for some world class fishing. In preparation for that trip, I must sort through my ...