Toy-making giant Mattel Inc. is developing plans that could bring the first retractable-roof water park to Orlando, along ...
There is a new student entering Monster High as the infamous Edward Scissorhands is getting a new makeover and new doll ...
Mattel Inc. and Hasbro Inc. will produce toys, collectibles, games and role-play products based on Netflix Inc.’s popular KPop Demon Hunters film. The first products from the collaboration will be ...
The two toy companies have been named co-master licensees for the franchise, with plans to roll out a slew of products throughout 2026. By Alex Weprin Senior Editor The company says that Mattel and ...
Toymaker Mattel Inc. (NASDAQ:MAT) will team up with OpenAI to test the ChatGPT maker’s artificial intelligence video model, Sora 2. OpenAI’s CEO, Sam Altman, announced the collaboration at the company ...
Mattel has promoted Roberto Stanichi to the newly created role of executive VP and chief global brand officer as it bolsters its brand management strategy and looks to accelerate gains in its ...
Mattel (NASDAQ:MAT) is a prime example of a consumer products company that is leveraging artificial intelligence in innovative ways to improve its business. The toy giant is using AI to design toys ...
Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Play-Doh Barbie, a Hasbro toy resulting from a rare ...
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Mattel is leaning all the way into Oz this summer. Also joining ...
Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical's second act. Reading time 2 minutes Let us be glad; let us be grateful ...
Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls.In an announcement Tuesday, ...
Andrew McStay is funded by EPSRC Responsible AI UK (EP/Y009800/1) and is affiliated with IEEE. Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it – be it through ...
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