More than 150 organizations and experts signed an advisory urging parents not to buy AI toys for young children ...

Build a 1:16 scale Custom 1962 Chevy Pickup with Mattel Brick Shop. This 858-piece set includes an exclusive metal Hot Wheels ...

Building a model car from bricks that lock together has become a popular hobby and the kits are becoming increasingly complex, larger and more expensive. Small wonder that many of the customers are ...

A rendering of the planned Mattel Adventure Park in Bonner Springs. The full entertainment complex could be open by 2031. Provided by City of Bonner Springs The future Mattel Adventure Park and ...

(RTTNews) - Toy and family entertainment company Mattel, Inc. (MAT) and Roblox Corp. (RBLX), an immersive gaming and creation platform, announced Wednesday an expanded collaboration to introduce a ...

According to Greg Brockman (@gdb), Sora 2 has been integrated into the API and is now being used by Mattel to enable instant transformation of sketches into toy concepts. This application demonstrates ...

A new doll is making its way to the Barbie lineup, but not all fans are pleased with its physique. "Being part of Team Barbie is about showing girls that confidence isn’t something to shy away from, ...

The Shani doll could soon get another moment in the spotlight. The Shani doll line was designed by Kitty Black Perkins and originally debuted in 1991 in response to claims that Barbie dolls lacked ...

How do you follow a phenomenon like “Barbie?” That was the task put in front of Robbie Brenner, President of Mattel Studios and Chief Content Officer in the wake of the $1.4 billion-grossing, ...

Mattel reissues 2025 forecast after suspending it in May CEO Kreiz expects $100-million tariff exposure before mitigation Retailer ordering shifts impacted US sales in Q2, CEO says Weak Barbie sales ...

Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls.In an announcement Tuesday, ...