From Leads To Lifetime Value: Rethinking ROI In B2B Marketing With AI

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Lisa Su says AMD is moving at an 'incredible pace' as the chipmaker's value explodes

AMD CEO Lisa Su praised the Trump administration's artificial intelligence policies, predicted a $1 trillion data center ...

How manufacturers can maximize value in today’s M&A Market

For owners of manufacturing companies, the evolving tax and financing landscape is creating new considerations for how to ...
Nasdaq

Gartner Survey Finds Only 52% of Senior Marketing Leaders Can Prove Marketing’s Value and Receive Credit For Its Contribution to Business Outcomes

STAMFORD, Conn.--(BUSINESS WIRE)-- Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise ...
Home Health Care News

At-Home Care’s Shift To Value-Based Models Demands Smarter Marketing, Messaging

The home-based care industry is increasingly pursuing value-based reimbursement models, but that transition demands fresh ...
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Market Cap vs Market Value: Key differences, calculation, significance EXPLAINED for stock market investors

Market capitalisation is a company’s total share value, while market value includes broader factors like debt, growth, and ...