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Several marketing tactics depend on the nature of the product itself. For this reason it is helpful to have a broad understanding of how to think about products. As you will see, marketing ...

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So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

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Paid ads can give you a quick boost, especially when you know who you’re trying to reach. Content, whether it’s blog posts or ...

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A content marketer is someone who creates and shares helpful, interesting information to connect with people and build trust for a brand. They don’t just write; they plan, create different kinds of ...