Almost all of last month’s top 10 pharma TV ad spenders took advantage of February’s two major sporting events to get the word out about their meds. | Almost all of last month’s top 10 pharma TV ad ...

Streaming ads for pharma brands are up by 88%. But nonstop ads for treatments of rare maladies suggests CTV ad targeting isn’t all that precise.

WASHINGTON — Sen. John Cornyn is turning the Ten Commandments into a campaign weapon. In his first TV ad in the GOP runoff against Attorney General Ken Paxton, Cornyn’s campaign invokes scripture and ...

Comcast’s ad platform and ad tech company FreeWheel has announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) server and a suite of intelligence ...

InnoVision says it created a 30-second TV commercial that was produced entirely with AI for the 2026 Super Bowl telecast.

A recent 3-month snapshot of "media value" ad/promotion time for streamers on corporate-owned TV networks shows growth to $214.6 million vs. $192.5 million in the same period the previous year.

When Ring founder and CEO Jamie Siminoff decided to use the company’s first-ever Super Bowl commercial to introduce Search ...

Chick‑fil‑A is leaning into a wave of “newstalgia,” celebrating 80 years of its classic designs and products while inviting customers to experience its latest food ideas and innovations. All year long ...

India's T20 World Cup final berth has significantly boosted spot ad rates, with 10-second TV slots now fetching Rs 25-30 lakh, more than double the usual. Digital ad rates have also surged to Rs 800 ...

For decades, marketing was built around reach. It’s been about the biggest billboard, the loudest TV spot and the most visible logo. The logic was simple: if enough people saw you, enough people would ...

NBCU Chief Marketing Officer Jenny Storms celebrates the studio’s Legendary February branding push at TheWrap’s Brand Integration Breakfast ...