The first products in Hasbro’s "KPop Demon Hunters" line are here to entertain fans of Netflix’s animated movie musical ...

Research shows one in seven adults globally engage in arts and crafts to unwind, inspiring the Blooms collection.

It's a trend Hasbro has already been capitalizing on. In its latest earnings report, the company said sales of "Magic: The ...

Hasbro launches Blooms by Play-Doh, its first craft line designed for adults, with floral kits starting at $24.99 at Amazon, Target and Walmart.

Hasbro is once again trying to prove Play-Doh isn't just for kids. The toy maker is launching Blooms by Play-Doh, a new line ...

The toy company is recruiting an army of influencers to introduce the squishy stuff’s new Blooms line, five years after an ...

Mattel and Hasbro have revealed the collection's release schedule, which includes everything from dolls and action figures to ...

Hasbro unveiled a new Transformers Collaborative set featuring Mysterious Prime and Automutt to merge the robot franchise ...

Hasbro's wacky new figure brings together two big franchises, Transformers and Scooby-Doo, to create Mysterious Prime. The ...

Hasbro trades its iconic yellow cans for elegant floral kits designed to help stressed out adults finally unwind.

Doh, a Play-Doh line for adults. The products mark the company's entry into adult crafting and home decor, according to a ...

Hasbro bets on nostalgia with a new toy for adults, Bloom by Play-doh, as purchasing trends in the toy industry shift towards ...