“The first thing was to create children’s marketing because ... He still has eight of the nine original Happy Meal boxes ...

In 1970, he created the Happy Cup, McDonald’s first national ... to thank for the Happy Meal, a McDonald’s menu staple for 45 years. “I would read the same cereal box over and over again ...

“The first thing was to create children’s marketing ... He still has eight of the nine original Happy Meal boxes created in his office. “We took illustrators and said, ‘Look, take a ...