From jewelry to activewear, six women founders show how the most powerful fashion brands are built on conviction, craft and a deep understanding of the female consumer.

For founders, naming a brand after oneself can feel like the most natural—and powerful—choice.... But the same naming strategy that builds value at launch can create significant legal and business ...

FSU students Karma Buchanan and Preston Berry launched Reviva, a thrifting business combating Gen Z overconsumption of 'fast fashion.' ...

As part of our fourth annual Made by Women series, this editor-curated list spotlights 60 standout finds from women-owned ...

The brand of decorative objects, tableware, and accessories is working to preserve traditional craft and culture, imagining a ...

Amruta Khanvilkar launches her saree brand ‘Amulya’; says, “For me, sarees have never been just clothing” Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity News, ...

When brand partnerships in shows and movies are expertly done, they take a project to the next level. TheWrap's first-ever Brand Integration Power Players List celebrates the marketing gurus, industry ...

Victoria's Secret just reported its strongest year since it split from L Brands. Here's an in-depth look at the lingerie ...

German online retailer Zalando has named actress Lily Collins as its first-ever global brand ambassador to front its spring/summer 26 "What do I Wear?" campaign.

Social media stars are the darlings of advertisers and brand builders. As the dollars grow, talent agencies and support firms for creators proliferate.

L.E.K. Consulting Group released its fifth annual 2026 U.S. Footwear, Apparel, and Accessories Brand Heat Index, identifying the brands that have gained popularity, or increasing brand “heat,” across ...

A bridge between design and other creative sectors, Matter and Shape is the brainchild of Matthieu Pinet, who launched it as an online platform. Having joined trade show organizer WSN in 2022 as ...