Clever use of repetition and rhyme are just two of the lessons that the children’s favourite has to teach marketers.

Robert McCrum, The IndependentTwenty-seven short years ago, the Gruffalo lumbered into the beloved bestiary that includes the ...

Ella and her sister brought Willow home, read her bedtime stories and gave her a bottle of milk before putting her to bed.

Close your eyes for a moment and think back to those nights when someone sang you to sleep. " These songs felt safe, ...

Julia Donaldson has announced a new book inspired by grandmotherhood, and it's sure to strike a chord with parents in their ...

A post-mortem examination and further testing was carried out, and Willow’s cause of death was ruled as Sudden Unexpected ...

WHEN 17-month-old Willow Poppy’s parents woke up, they called her name in the morning as normal to wake her up. But after she ...

SUDC UK says Sudden Unexplained Death in Childhood (SUDC) is the sudden and unexpected death of a child, between one and 18 ...

A couple whose 17-month-old daughter died unexpectedly with no prior symptoms say they have been left without “answers” for ...

Ella McNally and Josh Forrest’s daughter Willow Poppy Forrest died ‘suddenly and unexpectedly’ at just 17 months old.

TO clarify matters immediately, this week’s Icon is not a real person. Indeed, his name was originally a Jacobite soubriquet for William ...

The Gruffalo returns: How Axel Scheffler created the greatest monster in children’s literature for a generation - MCCRUM ON ...