Blue Origin is key to Amazon's ability to compete with SpaceX Starlink. Jeff Bezos has finally done it. He's finally reached space with an honest-to-goodness orbital-class rocket. Ten years ago, Bezos ignited a feud with SpaceX founder Elon Musk when his Blue Origin rocket company launched a suborbital New Shepard rocket to the edge of space and then landed it back on Earth.

Just past 2 a.m. Eastern time on Jan. 16, 2025, a new rocket blasted off from the Cape Canaveral Space Force Station in Florida. By reaching orbit, Blue Origin’s New Glenn rocket launch has marked a milestone for a commercial space company that has big ambitions.

One of the key questions about Blue Origin is whether it will push toward full reusability with New Glenn. In 2021, Ars first reported on an effort codenamed "Project Jarvis" to develop a stainless steel upper stage that could be reused. The company even built a test tank, although the effort was eventually shelved.

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After the two-stage New Glenn rocket lifts off ... the Atlantic Ocean atop Blue Origin's drone ship Jacklyn, named for Amazon founder Jeff Bezos' mother. In the meantime, SpaceX is scheduled ...

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Jeff Bezos’s Blue Origin joined the billionaire’s space race in earnest when its New Glenn rocket roared from a launch pad at the Kennedy Space Center in the early morning hours of Jan. 16. The second stage with the Blue Ring payload successfully reached orbit. However, an attempt to land the first stage on a drone ship failed.

Once a company dabbling only in "space tourism," Jeff Bezos' Blue Origin turned into an honest-to-goodness space company last week. In the early morning hours of Jan. 16, at 2:03 a.m. ET, a Blue Origin New Glenn rocket ship lit up the skies over Cape Canaveral,

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