In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa ...

Looking at the latest stats surrounding sustainability, 74% of ad businesses say it’s non-negotiable, and a critical part of their strategy. Yet, sustainability is also ranked as the second biggest ...

Overall, around four in ten US consumers have changed their spending habits over the past few months to align with their ...

Preference for contextual relevance: Nearly all (94%) consumers prefer contextually-relevant ads over those based on browsing ...

2025 could potentially be a make or break year for retail media. How the channel transforms from high growth to sustained ...

Half of Businesses Estimate Digital Media Emissions; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler ...

The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, industry debate ...

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th ...

Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in ...

Through this partnership, Cedara will provide Adnuntius with a transparent carbon footprint analysis of its operations, ...

We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics ...

ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad ITV’s ...