The brand became the “Official Sub Sandwich Sponsor of the NFL” in April 2025 to expand its presence in sports and culture. The campaign will run across broadcast and on social media via the brand’s ...

A change of CEO at WPP and a potential sale of Dentsu’s international business are just two signs that major change is coming to the global agency sector.

Netflix House goes far beyond any marketing stunts or experiential marketing that you’ve seen at Advertising Week.

Liquid I.V., best known for its powdered hydration mixes, is making its debut in the energy drink market with the launch of Sugar-Free Energy Multiplier. Backed by a new multi-pronged campaign, the ...

OpenAI is exploring safeguards for minors using its ChatGPT chatbot, including parental controls and allowing teens to designate emergency contacts, after parents sued the tech giant on Tuesday for ...

The acquisition and mega-merger, approved by Foot Locker’s board on August 22, has the potential to disrupt the industry.

The fast-food chain announced salted caramel toffee as fall’s new flavor with influencer couple Alexandra Madison and Jon Bouffard.

Cindy Rose, the incoming chief executive of WPP, has used her first company message to tell staff in a video that she is ...

Fans of the classic 1984 mockumentary This Is Spinal Tap, rejoice! The Opella-owned topical pain relief brand has brought the ...

After the Grand Prix was stripped, DM9’s case study on appliance energy costs is now at the centre of a legal complaint.

This year, major brand activations enhanced the tennis fan experience on the grounds while showcasing their value propositions.

Ice Cube is an award-winning rapper, actor, film producer and now he can add claims adjuster to his résumé … for Minecraft, ...