I reviewed 20 years of EFM sessions to understand the industry’s recurring discussions and to see what 2026 has in store. Plus, I look at whether the market’s "decline" narrative matches the data.

Looking at the data behind which films appear on user-generated lists of 'Movies which are awesome, but I don't ever want to watch again' reveals what feeling audiences never want to return to.

I tracked the timing of 175,902 critic reviews across 10,766 films to see what it signals before the opening weekend.

A larger market for independent films worldwide is emerging, and I don’t think the industry has fully taken on board the consequences yet. To be clear, I think the individual forces behind this are ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

Some see the Oscars as the pinnacle of artistic achievement, a night of cinematic excellence that honours the best of the best. Others view it a TV reality show in which over-paid and over-dressed ...

A couple of years ago, I looked into whether erotic thrillers were indeed dying out or if it was just availability bias due to the fact that the main examples which come to mind are mostly from the ...