This guide has set out some important considerations for companies and brands around structuring and resourcing a social media team. It offers practical advice and insights from the ...

The ideal team structure will be shaped by many factors, including: Developing an operating model to define the structure of a social media team and the resources and responsibilities required is ...

The roles and responsibilities that make up a company’s social media team will vary based on the organisation’s goals, the team’s purpose and how it has been structured. In ...

In today’s rapidly changing social media landscape it is crucial to stay up to date with the latest trends and platform features. A culture of continuous learning and development will equip ...

From quick-fire reaction videos to jokes, memes and explainers, short video has proven its ability to engage and communicate ...

Which brands in high-consideration categories are doing video creative effectively, and what is it that makes their messaging ...

The latest Fast-Moving Consumer Goods (FMCG) digital marketing best practice, briefings, case studies, statistics, trends, and more, from Econsultancy.

Sophie Frères, CEO and Co-Founder of LiSA, talks about the social future of ecommerce and why brands don’t need to make a big investment to get involved.

Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as shoppers increasingly display a demand for hybrid retail services. Other research also ...

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

This report examines what companies are doing to map journeys and improve the overall customer experience across different touchpoints, including interactions in the digital and physical worlds.