Campaign Brief

Former R/GA Australia Chief Creative Officer Seamus Higgins Joins Havas London as CCO

Seamus Higgins, former Chief Creative Officer at R/GA Australia, has joined Havas London as Chief Creative Officer, reporting to CEO Holly Ripper. Higgins arrives at the King's Cross-based agency ...
Campaign Brief

Real customers inspire CSC’s new ‘Made for Me’ brand campaign via HERO and The Media Store

Commonwealth Superannuation Corporation (CSC) has unveiled its new Made for Me brand platform, signalling a dynamic refresh ...
Campaign Brief

Figma celebrates ANZ’s most creative tradition with the ‘Australian and New Zealand Bureau of Nicknames’ campaign via Hellions

In a campaign designed to celebrate one of ANZ's most beloved pastimes, product design and development platform Figma has willed the 'Australian and New Zealand Bureau of Nicknames' (ANZBON) into ...
Campaign Brief

VML and Howatson+Company lead the pack at finalist stage of the 2025 OMA Creative Awards

The Outdoor Media Association (OMA) has today announced the finalists for the 2025 OMA Creative Awards, recognising the most innovative, impactful and ambitious Out of Home (OOH) campaigns across ...
Campaign Brief

Cancer Institute NSW depicts hidden damage of smoking in new ‘Mutations’ campaign via Bastion

Bastion has partnered with Cancer Institute NSW to develop 'Mutations', a powerful new anti-tobacco campaign designed to confront smokers with the hidden damage caused by every cigarette. Delivering ...
Campaign Brief

Dentsu appoints Emily Cook as Managing Director of Queensland

Dentsu has promoted senior leader Emily Cook to Managing Director of its Queensland operations, following Chris Ernst's move into the Chief Practice Officer role earlier this year. Cook steps into the ...
Campaign Brief

Chemistry powers first major brand campaign for NZ dual energy distributor Powerco

Powerco, New Zealand’s largest dual energy distributor, has launched its first large-scale brand campaign with agency Chemistry, shining the spotlight on those who keep energy flowing across the lower ...
Campaign Brief

Consumer technology brand Nothing’s Latest Drop Lands in Australia with DO. ANZ

Australia & New Zealand represents the next phase of Nothing’s international growth strategy, with the brand seeing strong opportunity among a highly engaged and tech-savvy audience.
Campaign Brief

Bestads Best TV of the Week: Telstra’s ‘Wherever we go 2’ via Bear Meets Eagle On Fire with +61

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week's best film is Telstra's ...
Campaign Brief

2degrees introduces blue chameleon to show Kiwis why turning blue pays off via TBWANZ

2degrees is back with a new campaign under its long-standing ‘Fighting for Fair’ platform via TBWA New Zealand, reminding Kiwis that great value and savings can be just a switch to 2degrees away. The ...
Campaign Brief

Logitech launches new ‘Charger Not Needed’ campaign for light-powered keyboard via UMM

Logitech ANZ and its creative communications agency partner, UMM, have kicked off a new billboard campaign for the recently launched Signature Slim Solar+ Keyboard, titled “Charger Not Needed”. The ...
Campaign Brief

‘The Bondi Feeling’ campaign invites Sydneysiders to rediscover the fun of Bondi

Waverley Council has launched a new destination marketing campaign to invite Sydneysiders to rediscover the fun, action and beauty of Bondi, while promoting a series of upcoming activations and ...