John DeVore hadn’t given much thought to spas until he found himself in Las Vegas with a friend who suggested they get a few treatments at their hotel. “He was like, ‘If you love your car ...

They’ve been secretly sneaking our shower scrubs and facial creams for years, but now men are making moves into the world of ...

Those figures are being replicated all over, as men increasingly get out of the sports bar and into the treatment room. Drawn by the opportunity, a few male-only spas are starting to open their ...

Already, U.S. men have become more health conscious in terms of what they eat, how much they work out and how they look. The International SPA Association reports that male consumers now comprise ...

“We’re seeing a lot more men going to spas,” the chairman of the International Spa Association said. “It used to always be a female-driven thing. We’re now seeing 50-50, if not swinging ...