The automotive world is full of weird and wonderful creations. One of the most notoriously bizarre cars produced in recent years is the Ariel Atom, a car with an insect-like exoskeleton and a fun ...

In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, hopelessly impractical yet hyper-focused Atom sports car is a refreshing change.

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...

Ahead of the Goodwood Festival of Speed next week, Ariel has unveiled an almighty evolution of the already crazy Ariel Atom 4R. How crazy is crazy? Well, the 4RR takes its Honda Civic Type R-sourced 2 ...

The Ariel Atom is one of those cars built from the ground up for the select few. And by that I don't necessarily mean the filthy rich, as it's not excessively expensive ($83,750 will land you one in a ...

Frankly, even among car enthusiasts, Ariel isn't a particularly well-known brand. That Top Gear meme is more than 20 years old now, and horrifying as that is, it's also a sign of the times. Ariel has ...

These days, new cars are continually moving away from many of the most iconic internal combustion engines of the 21st century. Engines like the Audi and Lamborghini V10, third-gen Chrysler Hemi, ...