Hero Motorcorp-owned electric mobility brand Vida has signed a three-year deal as the main shirt sponsor of Indian Premier ...

Momentum-CHP Partnership, a joint venture set up to handle the host broadcast of Grand Slam Track, is owed more than $3m ...

Nexo has made good on its plans to expand its tennis sponsorship portfolio by becoming the first cryptocurrency firm to sponsor a grand slam with the Australian Open.

The Big 12 is in advanced talks with a private equity firm backed by RedBird Capital Partners and Weatherford Capital to ...

Cadillac is returning as a title sponsor of a PGA Tour tournament for the first time in a decade, putting its name to the new ...

EHF Marketing will sell media rights to European club handball competitions from 2026, but Infront will retain its full sales ...

New National Rugby League (NRL) entrant Perth Bears has signed up Cash Converters as its first ever front-of-shirt sponsor.

The Triathlon World Tour is to debut in 2027, the latest development in the burgeoning relationship between the Professional ...

AS Roma has ended its long-running search for a sleeve sponsor, announcing a new deal with budget airline Wizz Air.

The Agnelli family has unanimously rejected a bid from cryptocurrency firm Tether for its majority stake in Serie A club ...

Arsenal has signed a sponsorship with global payroll and HR platform Deel, which is expected to escalate into a sleeve deal ...

Nascar has settled a lawsuit with 23XI Racing and Front Row Motorsports over a dispute relating to charter negotiations, with ...