LeBron debuts a fresh Nike colorway during the NBA Cup. If there’s one guarantee in this tournament, it’s that LeBron James ...

Los Angeles Lakers forward LeBron James wears the Nike LeBron 23 "Stewie" colorway against the Phoenix Suns on December 1, ...

This article was originally published on www.si.com/fannation/sneakers as LeBron James' Nike Shoes Nod to His Iconic 2002 ...

LeBron hit the court wearing the Nike LeBron 21 ‘The World Is Your Oyster’, a pearlescent, soft-toned colorway inspired by ...

This post contains affiliate links, where we may receive a percentage of any sale made from the links on this page. Prices and availability are accurate at the time of publication. Throughout his ...

In the nearly 80-year history of the NBA, a finite number of players are able to say that they have had their own signature sneaker. Even fewer can say they have maintained a line as long as that of ...

Los Angeles Lakers forward LeBron James (23) reacts during the first half in game five of first round for the 2025 NBA Playoffs at Crypto.com Arena. / Gary A. Vasquez-Imagn Images On the day Kobe ...

Cleveland Cavaliers forward LeBron James has inked a lifetime deal with Nike, ensuring that once his playing days are over, the apparel company will sell his image and brand forever. While insiders ...

LeBron James made a pivotal decision in 2003. He rejected an immediate $10 million offer from Reebok. Instead, he trusted his ...

LeBron James has built one of the most lucrative business profiles in sports. Since entering the NBA as the No. 1 pick in 2003, he parlayed on-court success into long-term commercial partnerships, ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...