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The elf character began picking up momentum, and by 2012, he was a float in the Macy’s Thanksgiving Day Parade. The Elf on the Shelf has been a best-seller every year since 2013.

However, the elf on the shelf has taken on a new meaning to Internet fiends in the last few days who have hilariously turned the elf on the shelf into a meme. Is nothing sacred, Internet?

Here are some ways to kick off the Elf on the Shelf magic in your house. And don't worry, there are plenty of excuses if you forget.