Z-Man Fishing Products, a family-owned company that quietly grew from a lure parts supplier into an industry innovator, is marking its 30th anniversary this week, solidifying its influence in both ...

In the world of American fishing, bass is king. While largemouth may be the more sought after variety, the smallmouth bass ...

From a story on TheFishingWire.com: What began in 1995 as a small operation crafting silicone skirts has grown into one of the most influential independent forces in the fishing tackle world. Founded ...