Whether you are starting a business or refocusing your plans, a mission statement can help guide the process. A mission statement tells employees, customers and vendors how you will achieve your ...

Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Dedication to professionalism A culture of customer service Leading while supervising Coaching and mentoring An effective in-house training program A pricing system that ensures a fair profit These ...

Mission, vision, and value statements have become ubiquitous across the business landscape as leaders attempt to establish aims for their organizations and convey expectations about ethics and ...

Taglines and mission statements are two ways companies can express their business model, goals or promote themselves using a few words or a phrase. Both are important, but they differ both in audience ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission: Engage ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...