From injury to innovation: How a new clothing company aims to reshape women’s soccer
Here’s how Averie Collins went from a professional soccer player to an entrepreneur — and the roles Utah and a former BYU ...
A'ja Wilson's Nike collection release shows growth, interest in women's sports
Wilson’s deal comes after Caitlin Clark signed the richest sponsorship contract for a women’s basketball player in ...
Where to buy 'Everyone Watches Women's Sports' apparel seen on Dawn Staley, Jason Sudeikis
The star athletes united to uplift women's sports through digital storytelling. From NFL plays to college sports scores, all ...
Pro-women's sports ad featuring Riley Gaines goes viral on X: 'I love it'
A new ad from the XX-XY Athletics brand titled "Real Girls Rock" in support of women's sports garnered over six million views across X over the week.
Athleta Signs Lexie Hull And Kate Martin As Brand Ambassadors
Martin and Hull are joining Athleta’s Power of She Collective, which the brand started in 2023 to further build on its ...
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Erin Andrews is ditching the pink and the glitter to offer women sports fans apparel they'll actually want to wear
If you've ever tried shopping for women's sports apparel, you know the pickings are slim. On the men's side, there are options abound: jerseys, sweatshirts, windbreakers, and T-shirts in every ...
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Elevate Every Move with Franklin Sports’ New Flex Apparel Collection
Franklin Sports, a leading brand in the sporting goods industry, has announced the launch of its new Flex Apparel Collection (Flex Collection). With a focus on pickleball attire, the Flex Collection ...