Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

Purple shampoo has become one of the most misunderstood products in haircare. Some people swear it saved their blonde, others say it dried their hair out or did absolutely nothing. The truth sits ...

Purple shampoo is beloved by bleached and blonde-haired heads around the world. Outside of the risk of staining your skin or shower tile, they are a relatively safe way to manage hair color at home.

I'd be lying if I said my blonde was natural. I was an almost-bald baby with hair so light my parents were left wondering if I'd ever have hair. I'm now a 30-something adult, who definitely has hair, ...

This new Oxidation Defense Purple Shampoo comes as an easy to apply foam that delivers blonde hair that looks like new.

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. In the long run, a good purple shampoo can save you money at the salon People ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...