What happens when you bring real users into the room before launching a product or redesigning a brand? We recently conducted three usability-focused group sessions—one for a major real estate ...

Nine months into Donald Trump's presidency, young people in a Pennsylvania focus group were apathetic about the midterm elections and didn't display much enthusiasm for the Democratic Party. Why it ...

Mr. Healy is the deputy Opinion editor. After 61 focus groups for New York Times Opinion, listening to voters on the Biden presidency, Donald Trump and Kamala Harris, and holding sessions with police ...

Would you like to earn money by participating in paid focus groups? This post explains everything you need to know about earning money with market research studies. I first participated in a focus ...

New conversations with Black men who voted for Donald Trump in swing states in November showed that nearly all of them remain staunchly with him, but his administration’s Department of Government ...