Since the first quarter of 2020, there has been a major shift in the way events are organized and experienced. The business-as-usual, in-person experiences became virtual-only when it was impossible ...

In-person events are dead—or so it may have seemed at the height of the pandemic lockdowns. Events remain one of the most critical interactions throughout the entire buyer journey. With the switch to ...

With the right approach, virtual sales events can drive sales, build stronger relationships with customers and create a sustainable model for business growth. In today’s digital age, businesses are ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

Diversified Streamlines Virtual Event Operations and Propels Engagement with ON24 Intelligent Engagement Platform Switching from a legacy platform to ON24, Diversified propels virtual event attendance ...

If the last few years of disruption caused by the pandemic taught event leaders anything, it’s that the future is certainly uncertain. The marketing industry faced major turmoil when events shifted ...

Event teams live in the future: always imagining how to turn event visions into reality. But the future is unpredictable, constantly threatening event organizers' aims to deliver a flawless experience ...

The next generation of events is here—the result of a seismic shift in the industry and two years of digital acceleration during the global pandemic. With the template reset, opportunities abound for ...