The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo. Mars, the parent company of Uncle Ben's, did ...

Mars UK is adding to its range of Uncle Ben’s microwaveable rice with the launch of two new flavours. Thai Curry and Basmati & Thai mark the first entry into the Thai category for the brand and are ...