The parent company of Uncle Ben’s rice said Wednesday that "now was the right time to evolve" the brand, including visually, but did not release details of what exactly would change or when. The move ...

Uncle Ben's rice has undergone a rebranding. Mars Food on Wednesday announced it's removing the image from the packaging of its Uncle Ben's rice brand and changing its name to Ben's Original, NBC News ...

(CNN/WCCO) — Uncle Ben's owner Mars is planning to change the rice maker's "brand identity." In a statement on its website Wednesday, the McLean, Virginia-based Mars wrote that "now is the right time ...

Mars UK is adding to its range of Uncle Ben’s microwaveable rice with the launch of two new flavours. Thai Curry and Basmati & Thai mark the first entry into the Thai category for the brand and are ...