Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

German creative firm Deepblue Networks made elaborate animated letter-buildings for their latest promotional campaign. Elaborate typography + fantasy architecture + GIFs + clever logo design = German ...

Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

The bad news: they make your brand appear safe and generic. The good news: brands that distinguish themselves can stand out ...

Fonts are one of the most powerful design elements in any digital product, yet they are often treated as a final detail ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...