I’m 19 years old, married, no degree, no 9-to-5 and I’m exactly where I want to be,” said “tradwife” influencer Ava Ahavat in ...

New research suggests Gen Z women aren’t necessarily rejecting work or embracing traditional gender roles. They’re ...

The FBI believes women pretending to be “tradwives” are targeting Immigration and Customs Enforcement officers in order to ...

“Tradwives” say they are opting out of a culture that undervalues women at home. But a closer look at who they are and what they promote tells a different story: The mainstreaming of far-right ...

Mormon Wives fatigue and Nara Smith's distancing spell trouble for lifestyle influencers ...

PR strategists say stoking and capitalizing on outrage is part of their marketing playbook.

TikTok creator Lilly Gaddis’ use of the n-word and other racist comments in a video got her fired from her job at a home health-care company this week, making headlines around the country. Gaddis, 23, ...

Add Yahoo as a preferred source to see more of our stories on Google. Sheryl Sandberg's Lean In is taking on tradwives and the manosphere. The Wall Street Journal had a really interesting story ...

And for the average American family, one parent would need to be earning around $80,000 to sustain the other quitting their ...

ICE officers on dating apps should be wary of tradwives, an FBI memo suggested, as well as any woman whose profile would "appeal" to them.

Women who choose to stay at home to care for their families and households are hardly unique to American society, but social media users today appear fascinated with "tradwives" (short for traditional ...