Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Investor targeting is essential for any successful investment strategy. It’s about finding and engaging the right investors who align with your goals. So, let’s explore the key steps and best ...

Pharma brands spend billions annually trying to engage healthcare providers (HCPs), yet much of this outreach has a limited impact. After all, physicians are inundated with thousands of digital ...

New York Times Advertising is using generative AI (GAI) to increase the likelihood of successful results from ad targeting based on audience interests. The company announced BrandMatch, the tool, in ...