Starbucks defied union strikes, reporting strong Q1 sales and record loyalty program growth, attributed to CEO Brian Niccol's "Back to Starbucks" plan.

Starbucks benefits from Brian Niccol's tactical marketing expertise, driving brand visibility and operational tweaks. Read my ...

The challenge for Starbucks, under Brian Niccol's leadership, will be to sustain its business strategy while navigating an ...

The coffee shop giant has spent the past 18 months returning to its roots as a coffee shop where customers want to stay. Now ...

Starbucks has faced stagnating comparable sales and shrinking margins over the past years, underperforming sector benchmarks significantly. The new 'Back to Starbucks' strategy focuses on menu ...

New items, such as a strawberry matcha loaf, represent the chain's latest effort to boost sales as part of its "Back to ...

Starbucks is rethinking the role of "innovation" in running a coffee chain. After rolling out a new system of technical enhancements to streamline cold food and drink orders, the company made an ...

Starbucks could be inching closer to a deal in China as the coffee chain considers options for selling at least part of its second-largest global division after the United States. A spokesperson for ...

Starbucks COO Mike Grams told Business Insider about the next phase of the company's turnaround. At Thursday's Investor Day, the company unveiled its new rewards program and coffeehouse designs. In ...

Believes Starbucks’ series of labor-related promises and governance reforms represent a clear acknowledgment that change is needed and that the Board’s oversight of human capital strategy must improve ...

Starbucks has just made one of the boldest and most surprising moves since its founding in 1971, despite the company recently revealing plans to close several stores by the end of the year. In July, ...