Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

Genius Sports (GENI) announced on Tuesday that it struck a new partnership with WPP Media (WPP) to sharpen how major brands invest in sports advertising by launching a data-driven tool called the WPP ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

A Canadian lawmaker is renewing an effort to create national guidelines for advertising sports betting, which would include a focus on reducing the number of ads altogether. Ontario Senator Marty ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

Genius Sports (NYSE:GENI) jumped in Wednesday trading after the sports data company announced a strategic partnership with marketing agency PMG to drive innovation in sports advertising. The ...

Bonneville International is uniting its sports coverage across five major markets under the Bonneville Sports Network. The multi-market sports advertising platform is designed to give brands unified ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...

Canadian broadcasters say the demand from sportsbook operators for ad time is already weakening, and a bill aiming to rein in that marketing is a bit hasty. The Senate of Canada’s Transport and ...

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (NYSE:GENI) today announced a ...