While Jeff Bezos has spent $14 billion to achieve his first space launch, his billionaire rival has built a thriving business, mostly with other people’s money.

The Amazon founder’s space company marked a major milestone Thursday with the first test flight of its New Glenn rocket.

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The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

After more than a decade of development, hype and pent-up demand, Jeff Bezos’ aerospace venture Blue Origin will at long last attempt to put a rocket into orbit. New Glenn, originally intended to

Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.

It took a while, but investors and space enthusiasts are finally getting the drama they have been looking for: David versus Goliath, but in space. SpaceX, owned by Tesla CEO Elon Musk, is set to test its huge Starship launch vehicle on Thursday afternoon.