We're proud to announce a brand new soft plastic, the eye DROPS! Great for tipping or using as is - get ready for some ...

LAST weekend proved challenging to find a fish inshore due to the water still being a very murky colour from the recent heavy rain. The water temperature was sitting around 18 degrees, so this is a ...

October is the start of the summer snapper season. The male fish are starting to make their way into the deep reef areas between the Nine Pin and Redhead so remember to reserve your spot for Labour ...

Warmer temps provide endless opportunities for hookups - Read this weeks Fishing News from Anna Maria Island, Florida ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles, ...

Soft plastic lures are mainstays for catching bass 12 months out of the year, and the angler who doesn’t have a good selection of the best producers in proven colors—and an ample supply of the hot one ...