Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Tracking clicks and engagement is good, Steve Kelman notes, but what really matters is government's embrace of performance management. Justin Herman, new media manager at the GSA’s Center for ...

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

In the fast-paced world of social media, grabbing attention is harder than ever. With countless posts competing for the same ...

In the modern digital era, the multifamily industry relies heavily on social media as a pivotal tool to connect with potential renters. And the selection of social media metrics to monitor can ...

Are you tracking the wrong numbers on social media? Too many creators and businesses get caught up in chasing likes and views instead of focusing on the metrics that actually matter. In this video, ...

AI bots are everywhere now, filling everything from online stores to social media.

It’s been a busy two weeks in combat sports. Every major mixed martial arts promotion has had a show of significance. Terence Crawford solidified his standing as the top pound-for-pound boxer in the ...