In the age of metrics-driven marketing, measuring the impact of social media can be a challenge. While there are plenty of tools that support the ability to track social followers and click-throughs, ...

Do you know the right metrics to look at for your social media campaigns? The MHN Executive Council explores what works best. Clicks? Likes? Shares? When it comes to social media at your multifamily ...

Data from a large, ongoing study of adolescents shows a link between increasing social media use and lower cognition and ...

Tech-savvy fans of the Georgia Aquarium got a special deal this past spring: a big discount on ticket prices. The aquarium offered 25% to 40% off admission prices from February through May to people ...

It’s the question that everyone’s asking: “You say that social media works as a marketing tool for B2B, but where’s the ROI?” ROI is, of course, the definitive way to measure success. With social ...

As Gov. Kathy Hochul and state lawmakers reach a deal on legislation that would regulate how content appears on kids’ social media feeds, mental health experts are sharing ways parents can set ...

New York Gov. Kathy Hochul has just signed two bills into law that ban social media companies from using algorithms to select what content young people see. The SAFE for Kids Act requires social ...