Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...
In its third-quarter earnings report, Snap warned investors of "near term disruption" connected to the launch of the new Snapchat. By Alex Weprin Senior Editor Snap Inc. says that its Snapchat app ...
Snapchat's forthcoming redesign merges Stories and Spotlight into a TikTok-like feed. Publishers fear the change will deprioritize their content, impacting ad revenue and visibility. Snap's shift to ...
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