The Italian Competition Authority said luxury goods giant LVMH appears to have adopted "particularly insidious" marketing ...

The beauty retailer and make-up brand, both owned by LVMH, are under investigation by Italy’s AGCM over possible ‘unfair commercial practices’ of marketing adult products to children and adolescents ...

Italian authorities have launched an investigation into Sephora for marketing adult beauty products to children. The probe ...

Add Yahoo as a preferred source to see more of our stories on Google. A growing number of tweens known as "Sephora Kids," are sharing beauty routines online and buying products meant for adults. Lisa ...

For the second year in a row, California has introduced a bill that, if passed, would ban minors from purchasing anti-aging beauty products. The bill follows the ongoing "Sephora kids" trend, in which ...

It used to be cute when a child raided mommy's makeup, but the Sephora Kids trend has escalated beyond cuteness. Sparked by social media makeup and skincare tutorials and influencer-sponsored ads, ...

Get-ready-with-me videos saturate social media feeds, targeting young girls with multi-step skincare routines where popular brands partner with kid-fluencers to create viral skincare products. The ...

Sephora and Benefit investigated for 'marketing to kids' – what parents need to know about the 'get ready with me' skincare ...

In Oct. 2023, the TikTok account Garza Crew posted a video with their young daughter doing a GRWM routine using the skincare line Drunk Elephant. Negativity flooded the comment section, with people ...

Italy's competition authority said the LVMH-owned cosmetic brands Sephora and Benefit used an "insidious marketing strategy" ...

March 27 (Reuters) - Make-up retail giant Sephora is under investigation in Italy over marketing adult beauty products to ...