Apple and Samsung have issued cease-and-desist notices to Xiaomi, alleging its comparative ads mocking rival smartphones hurt ...

Samsung and Apple sue Xiaomi over ad campaign. It ran a marketing campaign that put both brands in a bad light.

It looks like Xiaomi’s bold marketing stunts in India have finally ruffled the wrong feathers. Both Apple and Samsung, the two heavyweights that dominate ...

Apple and Samsung don’t agree on much, but when it comes to Xiaomi’s marketing tactics, the two rivals are suddenly on the ...

Apple and Samsung have issued legal notices to Xiaomi for its advertising tactics in India, highlighting fierce competition ...

The controversy began in April this year when Xiaomi rolled out full-page newspaper ads that mocked Apple's iPhone 16 Pro Max on April Fools' Day, claiming its camera was no match for Xiaomi's newly ...

Tech giants Apple and Samsung have sent cease-and-desist notices to Chinese smartphone maker Xiaomi, objecting to its latest advertising campaign that directly compared its flagship device with their ...

One of the ads wished a “Happy April Fools’ Day” to anyone who believed the iPhone 16 Pro Max’s camera outperformed Xiaomi’s 15 Ultra. Another described Apple’s camera as “cute” while promoting its ...

The notices follow a series of ads Xiaomi ran in March and April this year, including a full-page print advertisement that directly compared the pricing and specifications of Apple’s iPhone with its n ...

Apple and Samsung have separately sent legal notices to Chinese smartphone maker Xiaomi for its advertisements in India ...