The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

While a restaurant's food and drink are the foundation of its success, its branding is just as critical. At the heart of that brand is the logo — a customer's first introduction to the identity, and a ...

Good artwork can make or break a restaurant. If an owner slaps something off-putting on the marquee, it could scare away a customer forever. Here’s a list of my top five favorites, some of which truly ...