The EU said the company might have given incentives for retailers to stop selling, or reduce the visibility of, rival drinks.

The European Commission has opened an investigation into Red Bull to establish whether the energy drinks giant illegally ...

We want to see if these practices may be keeping prices high and limiting choice of energy drinks for consumers,” says competition chief Teresa Ribera.

As temperatures drop and winter adventures take center stage, Red Bull is ringing in the season with a vibrant new flavor ...

As the seasons change and wintery adventures await, Red Bull unveils this year’s Red Bull Winter Edition: Fuji Apple & Ginger.

As for the US version on the horizon, while few details have been released so far, it will reportedly be offered in regular ...

Energy drink brands can capitalize on opportunities by enhancing functionality with added benefits like focus or mood enhancement, adopting flexible pricing, and innovating product formats. Alignment ...

Red Bull is spreading the holiday cheer with its first-ever Advent calendar. The energy drink company announced the product’s ...

McDonald’s is making a brief but high-profile entry into Formula 1. The fast-food giant has reached an agreement with Red Bull Racing to become a sponsor for the ...

Scooter’s Coffee is fueling this holiday season, offering snow-themed fun with the new Glacier Red Bull Infusion. Don’t ...

Free Red Bull energy drink for RaceTrac Rewards members at any RaceTrac store November 1 – 4Atlanta, Oct. 30, 2025 (GLOBE NEWSWIRE) -- When the clock “falls back” this weekend, and it starts getting ...

The EU has today announced a probe into energy drink maker Red Bull over suspicions the Austrian company abused its dominant market position and potentially forced Europeans to pay higher prices.