Rapala took top honors for the best new saltwater hard lure with the CountDown Magnum Elite, an extension of the proven CountDown lineup. The new lure builds on Rapala's 80 years of expertise to craft ...

Jarmo Rapala, whose Finnish grandfather Lauri started the world's largest fishing lure company in 1936, has joined Northland Fishing Tackle as a contracted lure designer. Jarmo bought Bagley Bait ...

RAPALA VMC CORPORATION (RAPALA) AND SHIMANO EUROPE FISHING B.V. (SHIMANO) AGREE NEW DISTRIBUTION STRATEGY FOR DYNAMITE FISHING BAITS IN THE UK To align with the changing dynamics of the UK fishing ...

Similar to years past, glide baits were once again a trend at this year's ICAST show. There are several big bait options for the freshwater crowd, including a three-in-one mega glide bait from SPRO as ...