QVC Group, the owner of the QVC and HSN TV networks, is teaming up with TikTok Shop for 24/7 live shopping streams in an effort to revive its business.

The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop.

QVC CEO: Our consumers are ‘heavily distracted by current events’ The company, which is working to become a live social shopping company, reported a 10% revenue drop in Q1 and swung to a loss.

QVC Group is redefining the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.

Former QVC program host Jennifer Coffey is ready to share some of her big plans after leaving the shopping network. “I am here to announce something that I’ve been keeping low-key for quite ...