Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

The marketing around Alfred Hitchcock’s arguably nest movie was almost as entertaining as the lm itself, certainly revolutionary in that the British director was able to call the shots – dictating ...

In the modern era of digital media, the power of marketing has grown exponentially. While this has enabled companies to reach their target audiences more effectively, it has also opened the door to ...

Persuasion is a powerful thing, made all the more powerful if you understand the science behind it. Maxine-Laurie Marshall reveals how marketers could be using psychology to influence their customers ...