For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...
These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...
Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...
CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...
Columbia Daily Tribune on MSN
CC Biz Buzz: Dos and don’ts for using AI in digital marketing
Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...
Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.
The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...
Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...
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