Murray is a Forbes news reporter covering entertainment trends. Girl group Katseye, whose viral Gap jeans ad dominated TikTok and sparked a dance trend, ranked as the most popular musical artist on ...

TikTok often popularizes songs from music’s biggest and buzziest artists. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. But one of the most viral ...

Sophia James took the internet by storm in fall 2025 when she posted seven videos on TikTok, with each clip dividing fans into different groups based on which video found them first. The seventh and ...

During the past year, TikTok served to spotlight viral pop newcomer Katseye, a singing legend of the '50s and '60s, and much more music in between. The Los Angeles-based girl group Katseye was named ...

TikTok may be seen as a way for teenagers to pass the time, but it can actually act as a launching pad for musicians everywhere. When a song goes viral on TikTok—thanks to a catchy line, a must-learn ...

In 2021, the TikTok star Addison Rae released her début single, “Obsessed.” It’s a whispery electro-pop tune about either unapologetic narcissism or chirpy self-confidence—it’s hard to say which. “I’m ...

The onetime social media superstar has re-emerged as the most surprising rookie pop star of the year. The onetime social media superstar has re-emerged as the most surprising rookie pop star of the ...