Philip Kotler is a professor of international marketing at the Kellogg School of Management, Northwestern University, in Evanston, Illinois. He is widely recognized as the dean of America’s marketing ...
Philip Kotler profoundly influenced the field of marketing with his best-selling 1967 book, Marketing Management. Now in its 15th edition, the text has become the world’s top choice for teaching ...
CONTENT TYPE: Article | ELEMENT: | TOPIC: In his new book, According to Kotler, Phil Kotler gives a summary of the key principles of marketing and how ...
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