This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

Pepsi, the cola brand that has been at "war" with its main market rival for decades and has since come to poke fun at its place in popular culture ("Is Pepsi OK?"), is giving its logo another makeover ...

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...

For the first time since 2008, the Pepsi logo is getting an update. Essentially, any major company you can think of has most likely gone through a logo transformation. Pepsi is now the latest brand to ...

The Santa Clarita Valley is a popular place for filming, given its Old West vibe. In fact, it contains a cafe where a famous ...

The supermodel famously starred in an iconic spot for the soda brand in 1992 that inspired several spin-offs through the years Erin Clack is a Staff Editor for PEOPLE. She has been writing about ...

Caitlin O'Kane is a New York City journalist who works on the CBS News social media team as a senior manager of content and production. She writes about a variety of topics and produces "The Uplift," ...

(CNN) — If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi,” ...